Hosting is about
When hosting your site, many variables come into play. There is no one-size-fits-all, so every business case can be a little different.
Some customers will blindly signup for a big known hosting company because of all the exposure via ads they invest to your social media, trusting that their solution is cheap and powerful. But that is not always the case.
There are a lot of things to consider. Aside from the obvious price vs performance relationship (which should be the main focus), perhaps you need to run a mail server, several sites or environments, hability to manage your own DNS, or enable specific server tools.