The result was a successful site that ranked better than it’s local competitors for three years strong. It’s found easily and quicky for the target keywords and yields conversions. It’s owner updates it the way he wants to and keeps care. We are monitoring the search results with a SEO audit every quarter.
We did consider building a JAMstack solution, but it would have been much more complex and costly for a small owner with computer skills. Going for a simple JS/HTML solution was the right choice for IBPromotions.